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E-mail Marketing
Create newsletters and e-mail templates. Launch campaigns. Get real-time reports.
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Add tracking codes to your website pages. Get alerts when prospects visit. See what drove them there.
Demand Generation
Build landing pages. Drive traffic with e-mail & web ad campaigns. Use forms to capture leads.
Channel Marketing
Create campaigns for channel partners. They market to their own leads. You share conversions.
Lead Nurturing
Use drip marketing to sustain relationships with prospects who are not ready for sales.
Qualification & Scoring
Use profile attributes and observed response behavior to segment leads & assess readiness to buy.
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