The power and simplicity of Act-On enabled our field marketing and sales organizations to execute their own customized marketing campaigns to build their pipeline, without having to depend on a central marketing services group.

The intuitiveness of the system has already encouraged our field marketers to try out new ideas and push the envelope.

Act-On has enabled us to "close the loop" on our marketing activities.

Before we had separate databases for emails campaigns, training classes, seminars, etc.

Now we know which users are visiting what pages on our website, what emails they are opening, what events they are attending. We have a complete activity history across channels and can score individuals based on behavior, segment based on that.

I could go on and on.

Act-On has allowed us to quickly get up and running with sophisticated marketing functionality. Within days we were generating targeted mailings, monitoring responses, building targeted landing pages, and implementing lead nurturing, all with a staff of one.

We get as much functionality from Act-On as we would have from much more expensive systems, and it’s easy to use

The Act-On tools have allowed us to build up a profile of our agents. Now we can see which events they have attended and then we can offer more targeted content around those topics.

Act-On allows you to send the right message to the right agent at the right time. This intelligence will enable us to follow up and be top of mind with that agent so they will recommend Progressive when the next customer comes in their door.

While there are a variety of affordable email marketing tools for small-to-medium sized businesses, most offer very limited functionality, which was insufficient for my company’s aggressive e-marketing needs. And after experiencing at other companies the manual effort required to move data between enterprise e-marketing tools such as Eloqua and other in-house applications, such as Webex and salesforce.com, I knew a tight integration between our new e-marketing application and those systems was a must.

My Webex account representative recommended to me the Act-On Marketing Service, and I’ve been extremely happy with it. I easily set up the system on my own and was able to quickly start building lead capture forms for our web site, without needing assistance from either my busy IT or web staff. Act-On’s user interface is very intuitive, so I can quickly and easily monitor my online campaigns, promote webinars and special offers, and track visitors to our web site.

In addition, the Act-On team is extremely knowledgeable, pleasant and responsive. In one instance, their R&D team implemented one of my enhancement suggestions within only a day!

Act-On gives me focused, enterprise-strength online campaign management without the hefty price tag. I’ve come to rely on it as one of the mission-critical tools I use on a daily basis to run a small but busy marketing department. My only challenge is finding the time to implement the new functionality they keep rolling out!

It’s not too often that a project goes exactly as planned; however, our experience with converting to the Act-On solution was fast and flawless. Our Marketing Directors were trained quickly and caught on to the system with little effort.

We look forward to strengthening our partnership with the Act-On team for years to come!

The Act-On product is head-and-shoulders above the competition. I rely on this product daily, not just for email marketing but for general insight into my target market's behavior.

It is proving to be an enterprise-wide solution for better understanding both our prospects and our customers. Marketing, sales, support, and even C-Level management all make use of the system on a near daily basis.

After a comprehensive search and comparison of leading vendors in the market, I recognized Act-On as the best fit for a client’s lead generation and marketing automation needs. Our initial results have been incredible, in both deliverability of campaigns and overall lead management.

Act-On’s team has gone above and beyond expectations in service and support, and are clearly committed to our ongoing success.

I had used another provider for 4 years prior to changing to Act-On. So my biggest challenge in changing over was to not lose momentum or time in producing our eMarketing and gain more functionality.

I found Act-On to be robust, with many more features than my previous provider. Our needs are fast and varied. Act-On has kept up with our pace, and I would recommend Act-On to my colleagues in business.

Act-On is a terrific tool that we use to drive our direct marketing campaigns, both general and targeted. It facilitates our monthly marketing campaign cycle and complements our telesales efforts.

I road-tested the new Twitter app for Act-On by targeting potential webinar invitees and sending templated messages inviting them to register. By the end of the first day, I had successfully registered 15 "tweeple" for my webinar and had centralized visibility into my Twitter conversations with them.

Act-On has exceeded my expectations for a functional, effective Twitter prospecting tool and I'm excited to integrate it with my everyday B2B lead generation efforts.