Studies have shown that people will retain only 10% of what they read but up to 50% of what they see and hear. Events & webinars give marketers a valuable tool for demonstrating product benefits, teaching best practices, and qualifying a prospect's readiness to buy.

Unique WebEx Integration

Cisco® WebEx® is widely recognized as the best webinar delivery platform in the industry. Act-On rounds out the WebEx offering by adding comprehensive pre- and post-event marketing programs around webinars.

Act-On achieves this by means of a deep back-end integration with the WebEx service platform. The resulting combination is an end-to-end webinar management solution that fits cleanly into your larger online marketing context.

With Act-On, you plan your webinar sessions, build all the creative elements, decide on the timing of communications, and then sit back. Act-On takes over from that point on, communicating with WebEx, scheduling messages, tracking responses, building reports, etc.

Before The Event

The built-in webinar dashboard walks you through the entire process of planning your event and generating all the necessary creative elements.

Use the Act-On visual form builder to create professional registration forms for your events. If you plan to charge registration fees for your event, simply enable the registration form's built-in e-commerce capabilities.

Launch e-mail campaigns, Twitter campaigns and web ad campaigns to drive registrations for your event.

Act-On's programmed automation maximized registrations and attendance by sending out "Last Chance" messages and reminder messages to the right people at the right time.

After The Event

After the event, Act-On automatically retrieves attendance and participation data from WebEx.

Based on this, it creates all possible segments for appropriate followup and schedules the corresponding messages.

Some examples: people who attended might get a "Thank You!" message; people who signed up but did not attend might be directed to a landing page for downloading copies of the webinar materials; and so on.

True Power Tool for Webinars

If you run a lot of webinars, Act-On can save you tremendous amounts of time and effort.

You can jumpstart new webinar creation by using a successful past webinar as a blueprint for the new one. Act-On can automatically inherit and adapt the creative and scheduling elements to the new webinar. The utility of this feature cannot be overstated.

If you run large multi-session webinars that are delivered using different WebEx sessions at different times, Act-On will feel like the answer to your prayers. Just set up the first session, tell Act-On about the additional session times and watch it generate *everything* needed for these sessions automatically.

Act-On handles the promotion and last chance campaigns for all the sessions in a unified way. As people sign up for specific sessions, it manages the reminders and followups for each session separately. Finally, it rolls up the data from all the sessions in generating the overall reports.