Microsoft Outlook remains the communication system of choice for many professionals, and many people spend much of their work day within Outlook.

With this in mind, we provide the Act-On Outlook Connector, a browser plug-in for Internet Explorer that enables you to make full use of the contents and capabilities of Microsoft Outlook from your Act-On account.

We only support Microsoft Outlook 2003 and Microsoft Outlook 2007, and only on Windows Vista or Windows XP.

Working with Your Microsoft Outlook Contacts

Import some or all of your Outlook contacts into your Act-On account with a single click. Use Act-On's scrubbing capabilities to find and fix bad e-mail addresses in the imported records.

Create targeted segments for various types of campaigns, by defining queries ("Only VP's") and setting up e-mail groups ("My Team", "Past Co-workers").

Send campaigns with a "Please verify your contact information" link that lets recipients review and correct their respective information. Such updates (if any) can be sync-ed back to your Microsoft Outlook contacts.

Sending Through Microsoft Outlook

Many organizations require their employees to send all their e-mail messages through the corporate e-mail infrastructure. This is a common compliance requirement, as it helps organizations stay on the right side of Sarbanes-Oxley and other similar governance statutes.

This requirement trips up most online marketing service providers, since they are all built around their own high-volume e-mail delivery engines.

The Act-On service is unique in its ability to meet this requirement, while still enabling you to create and launch the full range of Act-On campaigns and other e-communications.

With the Act-On Outlook Connector installed, you are always given the option of using Microsoft Outlook for delivery, instead of the Act-On servers. If you select the delivery through Outlook option, Act-On creates all the personalized messages and, instead of directly e-mailing them out, it deposits them into your Outlook outbox. At that point, your Outlook takes over, and the messages go out just like your other messages.