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The Act-On service is an on-demand e-communication service designed for everyone in your enterprise.
Use Act-On to manage your e-marketing campaigns as well as your interactive two-way dialogs via e-mail.
Whether you're a large company collaborating with your channel partners to run joint promotions, or a smaller business looking
for a do-it-yourself email and web marketing service, we have the right tools for you:
Rich Email Creation
If you don't want to mess with HTML, CSS and Javascript, start from our e-mail stationery and customizable content templates,
and create your content using an editor similar to MS Word. If you are a web content guru, upload your pre-built content and
graphics -- we will automatically host your images, and make all your links trackable.
Store all your frequently used images in our media library. Build up your own email template library over time.
Web Forms Creation
Use our graphical form builder to create rich forms and surveys in minutes. Pick the stationery, drop in your logo, insert
text fields, note fields, multiple choice questions and the like. If you prefer, you can also upload a pre-built form.
Either way, we build the back-end database to collect the form data.
List Management
Use Act-On to consolidate your lists and contacts from a variety of sources: Outlook, Salesforce.com, Excel and text CSV
files. Define segments and groups within these lists to better target your audience for your campaigns. We automatically
collect and manage opt-outs and bounces.
Email Delivery
Our mail servers provide FedEx-like tracking of e-mail through every step of the process, so that you can be quickly
alerted when a message does not reach its intended recipient. Our delivery infrastructure uses major e-mail authentication
protocols (like SPF and DomainKeys) to let Yahoo, Hotmail and others know that we are a legitimate sender of e-mail.
Real-Time Activity Tracking, Reporting & Analysis
Get real-time reports on who is opening, clicking or responding to your messages. Get notified when recipients open your
attachments, so that you can follow up in an appropriately timely manner. See if responses to your campaign have started
tailing off. Get lists of non-responders that might have to be contacted in other ways, such as phone calls.
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