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Automated Programs
Automated programs are a great way to replicate your most successful marketing campaigns
and have them running 24x7 on auto-pilot.
Use Act-On to create efficient multi-step marketing programs that embody your marketing best practices.
Some examples:
Drip Marketing Programs
Engage your prospects via a series of e-mail messages, delivered at scheduled intervals, till they exhibit response behaviors that qualify them for sales.
Make the dialog targeted and relevant by tuning the message delivered at each stage based on the prospect's attributes (such as industry, title, or company)
as well as that prospect's responses to past campaigns.
Free Trials
Improve conversion rates for your free trials by sending a series of helpful and informative messages during the trial
period, with the final message containing a call-to-action to convert to a paid account. Move prospects who
convert in the interim to a separate new customer welcome program.
Events & Webinars
Set up end-to-end programs for your webinars. Send promotional messages to all your relevant prospects.
Send "Last Chance" messages to prospects who did not respond. Send reminders just before your event
to people who did register. After the event, send "Thank You!" messages to people who attended,
and "Sorry We Missed You!" messages to people who registered but did not attend.
Easy To Setup
Setting up an automated program is easy. There is no need for any type of coding, or flowcharts with lines and boxes.
Just use Act-On's drag-and-drop program editor to create the sequence of steps that make up your program.
There are different kinds of steps, for example:
» steps that send e-mail messages,
» steps that wait for specific amounts of time,
» steps that move prospects to other programs,
etc.
Each step can contain multiple conditional actions, with each action having a set of conditions that
determine whether or not it is executed.
The conditions are based on the prospect's attributes as well as past response behaviors.
For example, a message sending step could look like this:
if prospect is in this segment, send that message else send that other message.
For events and webinars, Act-On has made the process even easier. Act-On's webinar creation wizard
walks you through a few simple steps, such as specifying the webinar topic and time, the lists of
prospects to invite and the message templates to use. Act-On creates the event in WebEx and generates
the entire program from end to end. You can then go in and adjust any specific components.
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