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Measure the effectiveness of your web forms and e-mail campaigns with Act-On’s real-time tracking and reporting.
Collect this information over time to target people who are most likely to open, read, and respond to your message.
Compare your campaign messages to find out what works and what does not with your leads and contacts.
Tracking
The Act-On mail servers provide FedEx-like tracking of e-mail through every step of the process, so that you can be
quickly alerted when a message does not reach its intended recipient. We provide detailed tracking of all delivery
related statistics that can be browsed online or downloaded to Excel.
When you send important documents (e.g., proposals, contracts) via e-mail, get notified via SMS text alerts when
recipients open these documents.
Reports
Here are some of the reports that are available:
- Delivery Report covers the number Sent, Opened, Bounced and Unsubscribed.
- Response Report covers the responses, including clickthroughs on links within the email.
- Responses Over Time Report lets you see how your campaign opens and responses are doing in the days following the launch. (A gradual decay is quite common.)
- Domains Report provides statistics for your top 10 domains, such as the number sent, opened, clicked, bounced, unsubscribed, etc.
- Non-Responders Report provides a list of people who did not click or open. Follow up by trying to contact these people with a plain text message.
- Form Data Report allows you to see where the traffic to your form is coming from, and also to see if the rate of responses is starting to drop off.
The reports are presented as easy-to-understand charts and graphs, with comprehensive drilldown capabilities. Exporting this
information to Microsoft Excel or any other desktop software requires just a few clicks of your mouse.
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