Use Act-On to manage all your business e-communications with your Saleforce.com leads and contacts. All your campaign messages and other e-communications will get logged back automatically into the appropriate Salesforce activity histories.

Convert Website Visitors Into Leads

Your website is a great source of leads. Use Act-On forms to entice your website visitors to sign up (e.g., for a newsletter, or to be able to download a white paper). Push qualifying signups directly into your Salesforce.com Leads table, based on your specific qualification criteria.

Launch Campaigns to Targeted Lists

Create targeted lists based on your Salesforce leads and contacts. Extract mailing lists from selected Salesforce.com campaigns. Use Act-On's query builder to create custom list segments based on Lead / Contact profile information. Use your Salesforce.com e-mail templates for your Act-On campaigns. Or create new e-mail templates using Act-On's easy to use HTML message builder. Act-On automatically records unsubscribe requests from recipients, and prevents e-mail from being sent to these addresses in the future. This list of unsubscribes can be written back into your Salesforce.com account.

Use Events & Webinars to Qualify Leads & Contacts

Use Act-On to set up your event or webinar, and then invite selected segments of your Salesforce Leads and Contacts. Follow up appropriately afterwards, based on their attendance and participation (or lack thereof) in your event. Identify specific leads and contacts to be handed off as opportunities for your sales team, based on their responses to your follow-up campaign.

Organize Meetings

When you need to meet in person (or online) with a selected few leads and contacts, use Act-On to negotiate meeting times, send invitations and collect RSVP's.

Deliver Documents

Use Act-On to deliver documents (e.g., marketing collateral, white papers, proposals, contracts) stored in your Salesforce.com account. Track the delivery every step of the way, and get notified via SMS messages to your cell phone when specific recipients download or open these documents.