Before Your Event

• Use the Act-On visual form builder to create beautiful event registration forms with your corporate logo and colors. Or import the pre-existing event registration form from your WebEx Event Center account.
• Generate individually trackable URL's to your registration form for each of your ad campaigns and other outsourced promotions.
• Import your mailing lists from Excel, Outlook or Salesforce.com. Create segmented lists based on profile information. Send targeted e-mail campaigns to promote your events.
• Create and schedule "Last Chance" messages to be sent automatically to non-responders.
• Act-On will push registrations back into your WebEx Event Center account automatically.
• Check the real-time reports to see how your various promotional campaigns compare in driving registrations.
• Confirmation e-mails contain one-click links for registrants to drop your event into their Outlook calendars.

After Your Event

• Act-On connects to your WebEx Event Center account, and imports the actual list of attendees of your event.
• It builds a timeline chart of the number of attendees over the course of your event.
• It identifies various segments by comparing the actual attendees against the invitations sent out and registrations received. Some examples: Registered/Attended, Registered/No-Show, Not Registered/Attended, Left Event Early, etc.
• Launch appropriate e-mail campaigns ("Thanks for Coming", "We Missed You!", etc.) to each of these segments to gauge their level of interest and to decide what to do next (e.g., hand off to sales for follow-up, add to longer-term lead nurturing program, etc.).

For Your Meetings

For WebEx Meeting Center, Act-On provides ready-made solutions for negotiating meeting times, sending out personalized invitations and reminder messages, and tracking RSVP's. Meeting-related documents can be delivered or received with tracking enabled.

Integrated With Salesforce.com

Use the CRM data from Salesforce.com (and Outlook) directly to promote your WebEx events and meetings. Send meeting invitations, reminders & follow-ups to leads and contacts stored in your Salesforce.com account. Act-On will log all your WebEx meeting- and event-related activities back into Salesforce.com's activity history.