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Mad Marketing TV

mad marketing tv Ever feel like you're being pulled in a thousand directions at once? With the various projects and challenges facing marketers today, just figuring out where to start can prove challenging. Add digital and new media tools and you might be wondering how in the world to make sense of it all!

Mad Marketing TV seeks to provide straight forward marketing insights that you can apply to your business today.

Join our guest host, Jeff Ogden of Find New Customers, as he interviews marketing experts and provides constructive business information you can start using now.

Get more marketing insights on our blog: MadMarketing.TV

Understanding Buyer Personas in B2B Marketing -- Mad Marketing TV Ep 1
Understanding Buyer Personas in B2B Marketing -- Mad Marketing TV Ep 1
Buyer personas are a fundamental aspect of B2B marketing. These detailed profiles of customers that the company hopes to attract help marketers make essential marketing decisions.
Mistakes That Threaten B2B Buyer Persona Initiatives -- Mad Marketing TV Ep 2
Mistakes That Threaten B2B Buyer Persona Initiatives -- Mad Marketing TV Ep 2
Buyer personas are a fundamental aspect of B2B marketing. These detailed profiles of customers that the company hopes to attract help marketers make essential marketing decisions.
Content Marketing: Using Storytelling to Attract New Customers -- Mad Marketing TV Ep 3
Content Marketing: Using Storytelling to Attract New Customers -- Mad Marketing TV Ep 3
During this episode, guest host Jeff Ogden and content marketing expert, Joe Pulizzi, discuss, "What is content marketing and why is it important?"...
B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4
B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4
During this episode, guest host Jeff Ogden and B2B social marketing strategist, Paul Gillin, discuss, "How social media impacts sales in B2B marketing?"...
>Paul Gillin on Social Media - Mad Marketing TV Ep 4 - The After Party
Paul Gillin on Social Media - Mad Marketing TV Ep 4 - The After Party
After the show, guest host Jeff Ogden and, B2B social media strategist, Paul Gillin, talk social media and many of the questions facing marketers in 2012.
Lead Nurturing and Scoring with Steve Gershik -- Mad Marketing TV Ep 5
Lead Nurturing and Scoring with Steve Gershik -- Mad Marketing TV Ep 5
During this episode, guest host Jeff Ogden and marketing expert, Steve Gershik, discuss lead nurturing and scoring...
Steve Gershik on Marketing - Mad Marketing TV Ep 5 - The After Party
Steve Gershik on Marketing - Mad Marketing TV Ep 5 - The After Party
After the show, guest host Jeff Ogden and, marketing expert, Steve Gershik address a number of marketing-related questions including "Will marketing automation be more widely adapted in 2012?"...
Content Marketing: Thinking Like a Publisher with Jim Burns -- Mad Marketing TV Ep 6
Content Marketing: Thinking Like a Publisher with Jim Burns -- Mad Marketing TV Ep 6
During this episode, guest host Jeff Ogden and content marketing expert, Jim Burns, discuss how to think like a publisher...
More Content Marketing with Jim Burns -- Mad Marketing TV Ep 6 - The After Party
More Content Marketing with Jim Burns -- Mad Marketing TV Ep 6 - The After Party
After the show, guest host Jeff Ogden and, content marketing expert, Jim Burns discuss Lead generation and other techniques that empower salespeople...
Marketing Tips & Insights from Jeffrey Hayzlett -- Mad Marketing TV Ep 7
Marketing Tips & Insights from Jeffrey Hayzlett -- Mad Marketing TV Ep 7
During this episode, guest host Jeff Ogden and interviews celebrity CMO and marketing expert, Jeffrey Hayzlett. During the show, Jeffrey Hayzlett discusses SnapTags, what they are and how to use them...
Running the Gauntlet with Jeffrey Hayzlett -- Mad Marketing TV Ep 7 -- The After Party
Running the Gauntlet with Jeffrey Hayzlett -- Mad Marketing TV Ep 7 -- The After Party
Get a special Mad Marketing TV sneak peak at Jeffrey Hayzlett's new book "Running the Gauntlet."
B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh -- Mad Marketing TV Ep 8
B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh -- Mad Marketing TV Ep 8
During this episode, guest host Jeff Ogden and B2B lead generation expert, Mac McIntosh discuss how to create and use offers to generate, nurture and qualify more B2B leads...
Lead Generation with Mac McIntosh -- Mad Markting TV Ep 8 - The After Party
Lead Generation with Mac McIntosh -- Mad Markting TV Ep 8 - The After Party
After the show, guest host Jeff Ogden and B2B lead generation expert, Mac McIntosh discuss how businesses are looking to marketing and lead generation as a way to grow...
Landing Page Optimization with Tim Ash -- Mad Marketing TV Ep 9
Landing Page Optimization with Tim Ash -- Mad Marketing TV Ep 9
During this episode, guest host Jeff Ogden and landing page optimization expert, Tim Ash discuss the importance of landing page optimization...
More Landing Page Optimization Insights from Tim Ash -- Mad Marketing TV Ep 9 -- The After Party
More Landing Page Optimization Insights from Tim Ash -- Mad Marketing TV Ep 9 -- The After Party
After the show, guest host Jeff Ogden and landing page optimization expert, Tim Ash discuss the future of landing page optimization...