Webinar Recordings - Act-On

Leads are everywhere, just waiting for you to find them! They are using search engines to find you, reading articles and blog posts about you, visiting your site, and downloading your whitepapers. Nick Footer, Business Development Executive at Anvil Media, will outline which online marketing channels generate quality leads and provide the newbie and advanced marketer strategies and tactics per channel. Then Jeff Linton, Senior Manager, Product Marketing at Act-On, will provide ways to nurture and convert those leads through marketing automation.

There's a glut of text on the web. Video enables marketers to cut through all of that clutter and get your messages on the first page of search results and featured status on social networks. Plus, it gives you access to YouTube-the second largest search engine in the world, and one of the largest social networks as well. Featuring Julie Perry, VP & Social Media Director, Blast Media and produced in conjunction with Target Marketing.

Join David Raab as he outlines an alternative to the traditional "big bang" theory of marketing automation: an incremental approach that lets companies deploy marketing automation without paying the high initial cost. Raab will discuss:

• How to replace separate systems with an integrated marketing automation system with minimum disruption.
• How to expand your programs to take advantage of marketing automation capabilities.
• How to ensure your deployment keeps moving until it's complete.

Hosted by Target Marketing, join special guest speaker Julie Perry, VP & Social Media Director, BLASTmedia.

How can you use inbound social tactics to put your outbound campaigns over the top? In this webinar, you'll learn how to:

• Turn your direct mail and email into an online experience that customers and prospects will love
• Employ SEO tricks that make sure your message comes up first in search
• Repurpose press releases and news into search beacons and content marketing
• Advertise on social networks in ways that pay off
• Create online videos that drive traffic back to your site (it's easier than you think!)
• And many more essential integrated marketing tactics for 2012!

David Elkington, CEO of InsideSales.com and Raghu Raghavan, CEO of Act-On Software discuss how their marketing and sales organizations are:

• Increase lead velocity
• Remove bottlenecks in their pipelines
• Uncover previously missed opportunities
• Implement a more agile lead life cycle

What can you do to make sure your landing pages are designed to capture as many conversions as possible? In this webinar, you'll learn how to:

• Use design principles and psychology to capture immediate engagement
• Identify and eliminate form design and other obstacles that actually reduce conversions
• Make the small changes that will have a big impact on your bottom line
• Prioritize which elements to emphasize, where and when
• Deliver a user experience that your customers will love

• Increase campaign conversion rates
• Lower cost per lead
• Drive more relevant website traffic

• Shed light on what your prospects are doing
• Shed light on how prospects want to be engaged
• Shed light on what next best steps should be

• Launching campaigns in hours vs. days
• Doubling campaign conversions
• Turning website visitors into leads
• Impacting all stages of the sales cycle.

• So Why Should I Call this Guy?
  How to Get Critical Lead Information that Sales will Want to Act On.
• Make New Friends, Keep the Old.
  How to Recycle your Leads Effectively to Ensure They're Not Wasted.
• There's a Party Going On and You're Not There.
  How to Uncover Hot Prospects Visiting Your Website and in Social Media Conversations.
• Why Spray and Pray Isn't Cutting It Anymore.
  How to Amplify your Email Ripple Effect Beyond Your Initial Blast.

• Monitor and improve campaign conversions in real-time
• Provide visibility within their CRM tool of prospect engagement behaviors
• Better measure initiatives and closed success rates