Twitter Prospector - Act-On

The Act-On Twitter service represents an innovative approach on how to use Twitter to find a new audience for your products and services.

It uses advanced search technology to help you find an audience that is likely to respond to your specific message. In the process, it leapfrogs the traditional Twitter marketing blueprint, which focuses on building a large list of Twitter followers.

It's Not Just About Getting Followers

The standard Twitter marketing wisdom is simple: the more followers you have, the more people listen to you, and the easier it is to spread your messages. However, unless you are a celebrity or a famous brand, you are unlikely to get hundreds of thousands of "natural" followers who are truly interested in what you have to say.

There are Twitter marketing tools that can help you accelerate your follower list building process. The problem with all such approaches is that you end up with a lot of low-value followers, people who are not ultra-targeted, active or responsive. Many of them are often self-promoters or even spammers.

A social media strategy that only involves building large lists of followers and shooting out links in order to hook buyers or readers is totally inadequate.

It's About Conversions

At Act-On, we believe that it's not about the follower count, it's about conversions. A carefully cultivated audience of 1,000 can beat a list of 10,000 Twitter followers anytime when it comes to driving traffic.

The Act-On Twitter prospector uses the Twitter API to help you find ultra-relevant Twitter users for your specific offers or promotions.

You can use search terms to quickly find people who are tweeting *right now* (or in the very recent past) about topics relevant to your offer. These people are qualified and likely receptive to your message, since you can see what is top of mind with them right now.

It's About Tracking Overall Effectiveness

Act-On lets you integrate Twitter into your overall marketing process as a channel to drive traffic, just like Google Ads.

In support of this, Act-On's Tweet Template builder makes it very easy for you to create tweet templates containing pointers to your website, landing pages, signup forms and other digital assets created using Act-On. Our built-in dynamic URL shortener allows you to drop in these links without worrying about exceeding the Twitter 140-character limit.

Our real-time reports let you see which Twitter users followed the links in your tweets back to your website, how many pages they viewed, what caught their attention, and so on. Our website visitor real-time tracking can also flag visitors driven from Twitter.

Ready for Use By Your Entire Team

In addition to being very intuitive and simple to use, the Act-On Twitter prospector is ready for use by your entire marketing lead generation team.

To mangle a sales metaphor, your marketing "hunters" can go out and use the Act-On Twitter Prospector to identify and tag all likely looking prospects.

Tagged prospects appear in the Act-On Twitter Inbox for follow-up by your marketing "farmers", who can use the Act-On tweet template library to select the most appropriate tweet for each prospect.