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Use events and webinars to get your message out to large audiences in a live, interactive format. This in turn enables you
to qualify the leads to be handed off for direct follow up by sales.
Use Act-On to drive traffic to your event, with personalized e-mail invitations, online ads and through channel partners.
After the event, use Act-On to analyze your event attendance and automatically identify segments for targeted follow-up
messages.
Act-On is fully integrated with your WebEx EventCenter, SalesCenter or MeetingCenter account. It synchronizes automatically
with the WebEx database for enrollment and attendance information, and all Act-On communications feature WebEx "One Click Join"
links.
Event Registration Forms
Use the Act-On visual form builder to design rich-media event registration forms, with advanced capabilities like input
validation and auto-responders, without needing to know any HTML or Javascript coding. After designing the form, you can
publish it to your Web site and to channel partner sites.
Act-On automatically handles the collection of the registration data. If the event is a WebEx webinar, the registrations
are synchronized with WebEx automatically.
Promote Using E-Mail
Create rich HTML email invitations, customized with your logo and look-and-feel, to promote your events. Doing this requires
no HTML expertise.
Each recipient gets a personalized message with a trackable link to the registration form. When a recipient clicks on this
link, the registration form will be served up pre-filled as much as possible, thereby making it that much easier for that
recipient to complete the registration.
Use Ads To Promote Your Webinar
Create separately trackable URL's to your registration form for use in each of your ad campaigns.
Use these URL's as you enter your ad creative into your Google AdWords account (or your Yahoo or Microsoft or AOL ad account).
Act-On will track and report on registrations coming from these various ad campaigns.
Analyze Attendance & Prepare Follow-Ups
Act-On provides you with the analytical tools to help you assess the effectiveness of your event.
It can obtain the attendance data from WebEx automatically, correlate it against the original invitations and identify various
segments for appropriate follow-ups, e.g., "Thank You" to invitees who attended, "Missed You" to invitees who did not, "Welcome!"
to attendees who were not initially invited, and so on.
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