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Every page of your Web site presents an opportunity to capture leads or gather other information. Use website
giveaways - downloadable whitepapers, product information, offers, coupons - to entice your website visitors to sign up.
Once they've signed up, send them regular periodic communications (newsletters, white papaers, invitations to events) to
keep your enterprise top of mind with them.
Track their responses, and when they exhibit "ready to buy" behavior (such as signing up for events, forwarding your
emails or clicking through to your website), hand them off to your sales team. Knowing how prospects have responded to
marketing campaigns is the single biggest factor in uncovering revenue opportunities for sales teams.
Act-On gives you all the tools you need to manage this process.
Build Forms
Use the visual form builder to create a signup form tailored to get the information your business needs. The easy-to-use
visual form building tools include structured field entry, rich content, and flexible mapping to backing lists.
Integrate Forms Into Your Website
Add a link to your form to your website. If you add links in multiple places, use separate tracking URL's so you can
track which location is driving the most traffic.
You can also get the form HTML and embed right into your web page or blog.
Grow Your Subscriber Lists
As people sign up, they get added automatically to your subscriber lists. Use Act-On's powerful list scrubbing and e-mail
repair capabilities to keep your lists clean and ready to use.
Act-On will keep you compliant with the CAN-SPAM Act of 2003 by managing all the "opt-in" and "opt-out" requests automatically.
Launch Marketing Campaigns
Use Act-On's easy-to-use list segmentation capability to target the audience for your messages. Develop rich content for
announcements and newsletters tailored to your segments. Schedule your message for delivery at the most appropriate time.
Delivering compelling content to a targeted audience at the right time is the best way to get a high response rate.
Measure Results
Use Act-On to assess the impact of your newsletters and announcements.
Check the delivery reports to see whether your messages were delivered to everybody. Resend your message to people who did
not get it earlier. Check the bounces and look for typos in e-mail addresses.
Check the response reports to see what in your email people are clicking on. If you sent out a question, see the responses
from recipients in a collated table.
Identify the most promising group to hand off to sales for follow up.
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